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Having worked with KIMS Hospital to develop their visual identity we were tasked to support the marketing team in the development of communications for patients and GP/medical practitioners in the South East. As a new venture these all had to be created in readiness for the opening of the hospital.
At the top of this list were guides for patients so they new what to do in readiness for their procedures. A magazine (Clinical Opinions) was decided upon as a method of letting GP’s know about the capabilities of the hospital. From an operational perspective a series of forms for various patient treatment pathways also needed to be done.
To assist the customer service team in fulfilment of patient communications, the size and orientation of patients packs needed careful thought. The A5 landscape format fitted well with the folded covering A4 letter and the consistent use of imagery tied everything together.
Clinical Opinions, the GP magazine, required a different look and feel. Striking imagery and layout was employed to great effect to create an engaging document.
Design agreed, attention to detail was then required to get these documents over the line due to the technical information contained within.
The fifty plus forms that were created as part of the various pathways illustrated this approach creating documents where the design not only enhanced, but assisted with clarity of information whilst ensuring technical accuracy.
By engaging with the customer services and clinical services teams and taking time to understand their needs we were able to create a range of communications that had a coherent look and feel, supporting the aspirations of how the brand wanted to be perceived.
This work also played its part in supporting the organisation in having a successful Care Quality Commission audit.
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