Project brief and delivery
To create a mechanism that allows for easy identification of WTW ‘Finex’ products and services whilst working within the existing brand, and to implement a consistent style to all WTW Finex marketing communications.
We designed a simple flash for each Finex product or service, assigning it a colour from the WTW brand colour palette. The assigned colour then became the identifying signature for the specific product or service. Following WTW brand guidelines, we applied and implemented design styles consistently across all WTW Finex marketing comms resulting in a cohesive identity to help build brand awareness.
Want to know more about this project? Please give us a call, we’d love to chat.