Project brief and delivery
To create a mechanism that allows for easy identification of WTW ‘Finex’ products and services working whilst within the existing brand, and to implement a consistent style to all WTW Finex marketing communications.
We designed a simply flash for each Finex product or service, assigning it a colour from the WTW brand colour palette. Working within the existing brand guidelines the assigned colour was used as a signature colour for that specific product or service. Consistent design styles were adopted from the brand book and implemented across all the marketing communications for WTW Finex.
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