Paul, Author at Cohesion Design

Branding Experiential

January 20, 2021

Black and white

Black is associated with power, elegance, formality, death, and mystery. It creates diverse characteristics:…

Paul

Love502

Branding Experiential

January 20, 2021

The colour orange

Orange is the “happy” colour par excellence. It frees emotions, promotes self-esteem and the…

Paul

Love502

Branding Experiential

January 20, 2021

The colour yellow

Yellow is bright, happy and stimulating. It is associated with intellect and the expression…

Paul

Love502

Experiential Marketing

January 20, 2021

The colour blue

In 1999 Pantone named the sky blue Cerulean as the colour of the new millennium.…

Paul

Love502

Marketing Online

January 5, 2021

Psychology for online marketing

Everyday we are surrounded by online marketing strategies that subconsciously play a huge role in…

Paul

Love502

Branding

December 22, 2020

Give me a break

Nestlé and Cadbury are involved in battles on many fronts and it is unclear who…

Paul

Love502

Branding Online

December 21, 2020

Festive branding

It’s hard to believe that we’re already 12 days into the New Year and are…

Paul

Love502

Black and white

The colour orange

The colour yellow

The colour blue

Psychology for online marketing

Give me a break

Festive branding

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