January 20, 2021
Black and white
Black is associated with power, elegance, formality, death, and mystery. It creates diverse characteristics:…
January 20, 2021
The colour orange
Orange is the “happy” colour par excellence. It frees emotions, promotes self-esteem and the…
January 20, 2021
The colour yellow
Yellow is bright, happy and stimulating. It is associated with intellect and the expression…
January 20, 2021
The colour blue
In 1999 Pantone named the sky blue Cerulean as the colour of the new millennium.…
January 5, 2021
Psychology for online marketing
Everyday we are surrounded by online marketing strategies that subconsciously play a huge role in…
December 22, 2020
Give me a break
Nestlé and Cadbury are involved in battles on many fronts and it is unclear who…
December 21, 2020
Festive branding
It’s hard to believe that we’re already 12 days into the New Year and are…