Designer
Paul Bailes
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Client
Davies Group
Date
July 2017
Deliverables
Brand Identity
Offline
Online
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Brief
We were originally engaged by Davies Group in 2014 to rebrand the organisation following its merger with Garwyn. As a company Davies has and is continuing to grow the business and this has meant further acquisitions. As the organisation has grown it has looked at its offerings to the market and decided it needed to revisit its brand position and in 2017 we were further engaged to assist them with this.
Think
Collaborating with the CEO and his Exco team we revisited the old brand and, in a series of workshops worked through their new vision for the organisation moving forward. Through this work, the structure of the whole organisation was radically reviewed and a new proposition emerged.
Design/Create
As a brand Davies has always tried to position itself as more energetic and forward thinking than its competitors and this was reflected in the bright colour palette of its identity. Following the Think phase the desire was to retain this design approach but to also make the brand feel more established, especially given the amount of financial investment being made in the Group. To achieve this, shades of black were introduced and the bright colour pallet used more restrictively.
Create
Using the more sober colour palette, updated imagery and visual language, we built a new website and created a print & digital group brochure with inserts for the various offerings of the Group.
As the company is now heavily positioning itself in the technology space, more appropriate imagery was chosen. This was then applied to a new website to communicate the changes to prospects and customers.
Davies Group digital brochure
Part of the marketing communications suite, the digital brochure was downloadable from the web and designed to be readable on desktop and mobile.
COH_J012443 Davies Digital Corp Brochure 2019 C4
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Outcome
The brand update continues to support the goals and aspirations of the organisation as it continues to acquire new companies, develop new products and services and win industry awards.